Top 5 Business Apps Performance in the Middle East, Q4 2024

In the fourth quarter of 2024, the top business apps on the unified platform in the Middle East showcased diverse performance trends.

LinkedIn: Network & Job Finder experienced notable fluctuations in revenue, starting at approximately $689K and peaking at $742K in late November. Weekly downloads began at 40.9K, slightly decreasing to around 36.6K by the end of December. Active users dropped from 5.7M to just under 5M throughout the quarter.

Zoom Workplace maintained stable revenue, averaging around $50K, with a peak of $55K in late November. Downloads started at 111.6K, declining steadily to 65.6K by the end of December. Active users showed a downward trend, starting at 6.5M and ending at 5.5M.

Adobe Acrobat Reader: Edit PDF saw consistent revenue, fluctuating between $57K and $68K. Downloads remained relatively stable at around 35K. Active users hovered around 4M, with minor fluctuations.

WhatsApp Business showed a gradual increase in revenue, starting at $26K and climbing to $38K by mid-December. Downloads were robust, starting at 187.7K and peaking at 237.9K just before the year's end. Active users remained steady at approximately 17M.

PDF Scanner App: TapScanner had modest revenue increases, starting at $17K and reaching $19.8K by mid-December. Downloads varied, with a peak of 16.8K in late November. Active users fluctuated slightly, ending the quarter at around 39.6K.

These insights, sourced from Sensor Tower, reveal dynamic trends across top business apps in the region. For more detailed analytics, visit Sensor Tower.